Customers are increasingly demanding “tailored” solutions and force companies to create “mass customization” models. The “markets of one” require customer service personnel capable of acting different characters in front of different consumers. The customer today Consumers in our current society increasingly…
Twitter, blogs, social networks and other 2.0 tools are modifying corporate communication modes, not only externally, but also internally. The changes in the communication paradigms that we live every day have a direct impact on companies, since outside them, employees…
A brief analysis of the important changes that are taking place in the economic doctrine Starting from a psychological re-foundation of economic action, the new approaches try to explain why in many more occasions than we imagine, we make economic decisions that…
We provide the customer with the best Shopping Experience” is a phrase that today seems to be an obligation to recite in all companies. However, very few can be displayed as differentials in this aspect and believe that dealing with the…
Hire employees: In doing so, go further in reading your CV, analyzing your attitude, ability and willingness to generate experiences for your future customers. Ask yourself, Do employees understand the importance of treating the client well, providing a memorable experience?…